Make Your Message Impossible to Ignore With This Design Concept
Edition #25, Use contrast to grab people’s attention instantly.
Want to learn how to get people to notice the right details?
Catching people's attention is about knowing what blends in and what stands out.
Like in this image, it’s clearly the triangle that stands out.
It is the power of contrast at work
What is Contrast?
An obvious difference between two or more things.
Contrast is about making things stand out by highlighting their differences
Different types of contrast:
Contrast by Color
Contrast by Texture
Contrast by Shape
Why contrast matters?
You can use contrast to bring attention to calls to action (CTAs), buttons.
You can place important messages in high-contrast elements.
You can make your design more appealing & user-friendly by applying contrast.
Applying Contrast in UX
In this edition, I will talk about using contrast in UX. But these principles can be applied to any form of graphic design.
1. Contrast by Color
Place the most important information in the color with the highest contrast.
Use a bright, contrasting color for a CTA button to draw attention.
Use red or orange for warning messages, and green for success messages for alert messages.
Use different colors to indicate visited vs. unvisited links to enhance user navigation experience
2. Contrast by Texture
Use differences in textures to highlight key elements.
Use a textured or patterned background for featured content sections to distinguish them from regular content areas.
3. Contrast by Shape
Use a different shape for the most important information.
Instead of plain bullet points, use icons that represent each item.
In forms, Use different shapes for inputs and the submit button.
Actionable Takeaways:
To leverage the Contrast in your UX:
Highlight important messages, CTAs, and alerts with bright, contrasting colors.
Make buttons and key sections stand out with textures.
Use unique shapes for icons and form elements.
If you have any questions about applying Contrast in your UX strategy, comment below, and I'll be happy to help!
Edition #26: Miller’s Law in UX
Quote of the Week
Nothing exists without its opposite.
Chris Crutcher, American Novelist
🌠 Thank you for reading this newsletter.
See you next week,
Irene
I love your style of writing + quotes at the end that relates to the topic. 🔝🙂